Conference programme UPDATED (Tartu, March 15-16)

On March 15-16, 2012 there will be an international conference about creative marketing held in the premises of Tartu Centre for Creative Industries (TCCI) in Tartu, Estonia. The conference will be held in the framework of the project Urban Creative Poles and feature recognised speakers from both Estonia and abroad, include an arts auction as well as a tour to various creative industries' related organisations of Tartu, and end with the PMT meeting of the project.


Marketing and Policies in Creative Industries

March 15-16, 2012, Tartu


Tartu, March 15th

8.30 – 9.00 Registration & coffee

9.00 - 9.15 Opening words, Urmas Kruuse, Mayor of Tartu

9.15 – 9.30 Development of Creative Industries in Tartu, Raul Oreškin, Head of Tartu Centre for Creative Industries

9.30 – 10.00 Toward Creative Europe, Philippe Kern, Founder and Managing Director of KEA European Affairs

10.00 – 10.30 Estonian Trends in Developing Creative Industries, Jorma Sarv, Head of Development Department of Estonian Ministry of Culture

10.30 – 11.00 Coffee

11.00 – 11.30 Development of Creative Industries in Partner Cities of the Project Urban Creative Poles, Estonian Institute for Future Studies

11.30 – 12.30 Panel discussion about the situation and development of creative industries in small and medium-sized cities followed by a discussion moderated by Estonian Institute for Future Studies, 5 min presentations by the cities of Cottbus (Germany), Linköping (Sweden), Zielona Gora (Poland), Klaipeda (Lithuania) and Tartu (Estonia).

12.30 – 13.30 Lunch

13.30 – 15.00 I Parallel Session

Umbrella Organisations as Uniters and Developers of Creative Industries. Examples from Estonia:

  • Ruth Melioranski, Estonian Design Centre

  • Ülar Mark, Estonian Centre for Architecture

  • Priit Raud, Kanuti gildi Saal

  • Külli Hansen, Tartu Centre for Creative Industries

Discussion moderated by Berk Vaher, writer and lecturer at Tartu University

13.30 – 15.00 II Parallel Session

Marketing SMEs at international level, seminar and discussion for SMEs from all partner cities

15.00 – 15.30 Coffee

15.30 – 16.30 Panel discussion. From Marketing to Export. Representatives from enterprises

- Skype

- Playtech

- Mobi Solutions

- Fortumo

- Visar Stuudio

16.30 – 16.45 Closing words, Berk Vaher

16.45 Possibility to have a tour in TCCI

18.00 Arts auction

20.00 Dinner for project partners, hosted by Tartu City Government


March 16th, 2012

09.00 - 12.00 Tour to institutions supporting entrepreneurship and organisations active in the field of new technologies: Tartu Science Park, Ahhaa Science Centre, St. Anthony's Courtyard

12.00 - 13.00 Lunch

13.00 – 14.00 City tour

13.00- 17.00 Project meeting for Urban Creative Poles project team


The working language of the conference as well as all other events (except for the arts auction) will be English.

The conference will be organized in the framework of the project „Development and Promotion of Creative Industry Potentials in Medium-Sized Cities of the Baltic Sea Region - Creative Urban Poles“.


Contact and registration: Külli Hansen,

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Network partners

Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument)